Demandbase

Dreamdata comes with built-in functionality to collect intent data for all your visitors. However, if you use Demandbase, you could improve the data quality and coverage by parsing Demandbase intent data to Dreamdata using the script below.

Requirements

Your website must have Demandbase already integrated before the Dreamdata Analytics script can successfully capture and transmit company intent data.

Setting it up

Use the Dreamdata Analytics wizard to easily enable Demandbase. You can access the setup wizard from the following URL app.dreamdata.io/<SLUG>/setup inside the Dreamdata app.

For reference, this will add a demandbase field into your load call, similar to below:

dreamdata.load('<DREAMDATA_API_KEY>', {
  intentSources: {
    demandbase: true,
  },
});

Intent data

Once Demandbase is activated, the following properties are automatically captured and sent to Dreamdata:

Field	Type	Description
intentSource	String	Data source, fixed as "demandbase".
website	String	The website of the identified company.
name	String	The name of the company.
country	String	The country where the company is based.
industry	String	The industry sector of the company.
number_of_employees	String	The range or exact count of employees.
annual_revenue	String	The annual revenue figures.