ZoomInfo

Dreamdata comes with built-in functionality to collect intent data for all your visitors. However, if you use ZoomInfo WebSights, you could improve the data quality and coverage by parsing ZoomInfo intent data to Dreamdata using the script below.

Requirements

• Your website must have ZoomInfo already integrated before the Dreamdata Analytics script can successfully capture and transmit company intent data.
• For Dreamdata to connect with ZoomInfo WebSights it is required that you enable Personalization. Read more on page 7 here, to understand how you enable Personalization within ZoomInfo WebSights.

Setting it up

Use the Dreamdata Analytics wizard to easily enable ZoomInfo. You can access the setup wizard from the following URL app.dreamdata.io/<SLUG>/setup inside the Dreamdata app.

For reference, this will add a zoomInfo field into your load call, similar to below:

dreamdata.load('<DREAMDATA_API_KEY>', {
  intentSources: {
    zoomInfo: true,
  },
})

Intent data

Once ZoomInfo is activated, the following properties are automatically captured and sent to Dreamdata:

Field	Type	Description
intentSource	String	Data source, fixed as "zoominfo".
website	String	The website URL as captured by ZoomInfo.
name	String	The company name.
country	String	The country of the company.
industry	String	Primary industry of the company.
number_of_employees	String	The employee count range.
annual_revenue	String	The company's annual revenue.